Written by James Ussery. Posted in Online Marketing, Social
Let’s face it. Everyone in the industry knows that if you’re serious about your music, you shouldn’t consider going social. You HAVE TO go social. Or you get ignored.
Social media allows fans to get to know YOU. Think about your music heroes. You liked their music, you wanted to know more about them, right?
Written by James Ussery. Posted in Content Writing, Online Marketing, Web Design
Your website is your flyer—it represents your brand. It’s got to be fearless.
So how do you get one? You can do it yourself. There’s plenty of sites that let you do that. And then leave you alone to figure it out and keep it going.
Why would you do that to yourself?
Written by James Ussery. Posted in Content Writing, Digital Distribution
There’s only one industry-wide, sure-fire way to get promoters, press and venues aware of your existence: a press kit.
Used to be, all these items were either designed and printed (bios sheets, etc.) or downloaded onto a CD (music) or DVD (video) and then shoved into a folder and mailed. Now they are packaged and sent digitally. The industry calls it an electronic press kit, or EPK.
Now that you see how useful—well, vital—a press kit is to your success, let’s take a look at how you can best go about creating an EPK that shows the world how awesome you truly are.
It’s a digital world. Your work must be, too. Successful musicians, songwriters, authors and agents trust Machus Media to make what was once a dream a reality. Our results-driven digital promotion teams leverage selective distribution, righteous website design, and cutting-edge marketing strategies to attract fans and industry pros who will take your career to the next level.