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Do-It-Yourself Press Kits? Hmmm…

Do-It-Yourself Press Kits? Hmmm…

There’s only one industry-wide, sure-fire way to get promoters, press and venues aware of your existence: a press kit.

Used to be, all these items were either designed and printed (bios sheets, etc.) or downloaded onto a CD (music) or DVD (video) and then shoved into a folder and mailed. Now they are packaged and sent digitally. The industry calls it an electronic press kit, or EPK.

Now that you see how useful—well, vital—a press kit is to your success, let’s take a look at how you can best go about creating an EPK that shows the world how awesome you truly are.

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